During one of my recent interviews with Nancy Gaffney, I wanted to make a separate recording of her doing a pitch for her book, Prey For Closure. At the end of our session, I asked her to record a short promo.
I wanted her to do it at the end as I felt she would be more relaxed afterward than at the beginning. My original intent was to use this at the beginning or end of the interview, but, in thinking further, I wanted to gift the author with this small tidbit for their own use.
Using Nancy for a test, we recorded about a minute and twenty-one second spot and I did some editing to eliminate a couple of false starts. At the end, I mixed it down to a MP3 file, so she could use it on her web site or download it to an iPod or other personal media player.
When making the MP3 file, I also embedded ‘tags,’ such as title, author and copyright information. The copyright on this spot is in Nancy’s name—it seems only fitting. I also embedded a copy of the cover art for Prey For Closure, thereby making a nice package.